MARKETING AND DEVELOPMENT
Assists in developing and enhancing sales and marketing opportunities for retail farmers markets, organic producers, agritourism enterprises and direct marketers, including farmers markets, roadside stands, restaurateurs and specialty food stores. Activities include focusing on entrepreneurial development and consumer outreach programs through educational workshops, seminars, consumer and trade events and providing point-of-sale materials.
Growers and marketers, as well as retailers and chefs, can take advantage of Virginia Grown promotional programs conducted by VDACS. These promotions include media advertising and special events throughout the season.
DMS works closely with the Virginia Tourism Corporation, Virginia Tech, Virginia State University and statewide Extension Agents.
The Office of Direct Marketing Services promotes fresh, locally-produced agricultural products to Virginia consumers through the following: (see contacts)
Consumer Events – Food festivals and celebrations around the state and other related public events.
Virginia Grown – This Web site provides information on where to find fresh, locally-grown agricultural products and agricultural festivals and events, and provides nutritional facts, recipes and learning tools for children and teachers.
The Office of Direct Marketing Services provides marketing assistance to producers, farmers markets, restaurateurs/chefs, and retailers through the Virginia Grown program. (see contacts)
Liability and Insurance – This booklet presents and overview of the principles of legal liability related to personal injury or property damage resulting from farm activities.
Virginia Grown POS Order Form – Promotional materials, such as banners, price cards, stickers, recipe cards and nutritional information are available free of charge.
Trade Events – List of conferences, workshops and trade shows of interest to direct marketers.
Virginia Organic Growers Directory – Lists farms with a variety of agricultural products that are certified organic under the USDA National Organic Program.
Virginia Certified Organic Resource Guide – Provides information on the National Organic Program, certification and organic organizations, as well as sources for organic inputs, livestock processors and buyers of certified organic milk and meat.
Virginia Farmers Direct Marketing Association
North American Farmers Direct Marketing Association
Virginia Cooperative Extension Services
National Sustainable Agriculture Information Services
United States Department of Agriculture (USDA)